The Company has responded to innovation challenges and technological transformation by initiating projects and activities that reflect its commitment to leveraging innovation and technology to enhance operations and customer experience. These changes focus on improving business processes, increasing service efficiency, and creating new opportunities for growth and expansion in the future. The Company has begun offering a diverse range of products and services through modern platforms, as well as adopting advanced technologies such as Big Data and AI to analyze consumer data and behavior, enabling more accurate and timely responses to customer needs. Furthermore, the Company is committed to utilizing technology to promote environmental and social sustainability by implementing solutions that minimize environmental impact and strengthen social responsibility. Through the integration of innovation and cutting-edge technology, the Company is paving the way toward a bright and sustainable future, marked by continuous development and growth in the global duty-free and tourism industry.
Technology and Innovation Transfer for Process Improvement
